Our Story

LIVING WITH INTENTION

With Intention is an environmentally-conscious, science-driven line of luxury goods for the individual who values self-care and cultivating the life you deserve.

I founded With Intention in 2020 when I became more aware of the potentially harmful ingredients used in skincare and the environmental impact of disposable personal care items. As a plastic surgeon based in Los Angeles with a lifelong obsession for skincare, I had always dreamed of creating my own line of effective products, free of harmful ingredients and preservatives, enclosed in beautiful, non-toxic packaging that does not harm the environment. When I became a mother, I paid closer attention to the ingredients applied to my baby's skin.

At the age of 3 months, my daughter was diagnosed with severe eczema and multiple food allergies. Countless topical creams and medications failed to heal her skin, and I was determined to find effective treatments. After many months, I found a combination of effective ingredients to heal dry, irritated skin that is free from toxic chemicals and preservatives.

I also became more aware of the incredible amount of waste created from everyday products, not to mention the unstudied effects of toxins transferred from plastic. Given my background as a plastic surgeon and ardor for aesthetics, it was important to me that the products be housed in beautiful, yet environmentally-conscious packaging, created by local artists.

My hope is to breathe life and beauty into ordinary items, to create a space of beauty and self-care for you. In a fast-paced world, I want you to treasure quiet moments. With Intention, I created these products for you.

xx JoAnna

AFFIRMATIONS

Affirmations are positive statements used to affect the conscious and subconscious mind with the intention of improving yourself and your life. Several studies have found that affirmations are effective in cultivating improved self-esteem and mental health.

The name of each product is an affirming action verb and a sample affirmation using that verb is provided. You are welcome to use the affirmation provided or to come up with one of your own. Affirmations work best when you see them and repeat them on a regular basis - morning and evening are a good starting point. Welcome to living a life With Intention.